About |Infinity Impact Group

Our Vision & Mission

Driven by Vision. Grounded in Purpose.

At Infinity Impact Group, we exist to do more than consult — we exist to transform. Our vision and mission guide everything we build, from the way we serve business owners to how we develop systems, leadership, and legacy.
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We believe business is the most powerful engine for personal freedom and community change — and that starts with a clear direction.

Vision

To transform businesses so that people thrive and communities flourish.

Mission

To inspire and empower leaders through the 5 Pillars of Transformation to create a self-sustaining cycle of business growth.

About Us

Why IIG Exists: The Convergence Wave

We’re living through one of the most seismic economic windows in American history. Two massive forces are colliding:

1. The Silver Tsunami

10–12 million Baby Boomer-owned businesses will transition or disappear in the next 18 years.
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These businesses:
1. Represent 36% of the U.S. economy
2. Employ 26 million Americans
3. Are owned by individuals who have no succession plan, are likely to have children with no desire or ability to take over, and are deeply embedded in day to-day operations. In other words – STUCK!

2. The AI Revolution

Technology is no longer optional.

AI tools now:
1. Automate back-office processes
2. Elevate marketing, sales, and operations
3. Empower small teams to scale like large enterprises

Where They Collide: The Convergence Wave

This convergence of overwhelming demand and powerful optimization tools creates a wedge of opportunity.

With IIG, businesses which would normally close, burn out, or sell for pennies on the dollar now have a path to:
1. Extract the owner
2. Empower the team
3. Optimize performance
4. Scale or sell for premium value

Who We Serve

At IIG, we support growth-minded business leaders who are ready to evolve — and want a trusted partner to guide them forward.

We work with owners of small to medium-sized businesses, across a variety of industries, including (but not limited to):

Contractors and Trades

Professional and Service-Based Businesses

Software Development

Whether you are looking to:
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1. Scale your business with intention and structure
2. Improve your profit margins and financial clarity
3. Develop a smart, strategic exit plan, or
4. Elevate your leadership to its fullest potential

Our experienced business strategists work shoulder-to-shoulder with you to help you achieve your goals.

At IIG, we don’t believe in one-size-fits-all solutions. We meet you where you are, bring clarity to where you’re headed, and walk alongside you every step of the way.

The Freedom Framework: The Frustration is Real!

At IIG, freedom isn’t a vague concept — it’s a measurable outcome.
We define it as: “The ability to choose.”
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Most business owners lack both. Their frustration? It’s really about control. They feel stuck. Tied to the day-to-day. Unable to grow, sell, or even rest.

Is this you? We help YOU UNLOCK that freedom.

1. We show them it’s already inside their business.
‍2. We guide them to extract themselves.
‍3. We transform their culture and therefore their team, implement and optimize their systems, and financially strategize to not only scale, but to run without them.

IIG offers more than just operations consulting. It’s both personal liberation and business optimization, accomplished through our proprietary 5 Pillars of Transformation:
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Corporate Strategy & Leadership
Capital & Finance
Systems & Infrastructure
Growth & Demand
Innovation & Optimization (AI)

OUR VALUES

The Values Behind Every Decision

At IIG, our core values are more than words — they’re the foundation of how we work, collaborate, and deliver results.

Ownership

We don’t pass the buck. We take full responsibility for outcomes — ours and yours. Every action we take is grounded in delivering real results and standing behind them.

Clarity

We say what needs to be said — even when it’s uncomfortable. Honest conversations create momentum, trust, and alignment. No jargon. No smoke. Just truth.

Alignment

We live and lead from our values, and we help our clients do the same. When your strategy, people, and systems are aligned, your business becomes unstoppable.

Progress

We believe in progress over perfection. Every week, every meeting, every decision — we push for 1% better. Because small changes, done consistently, lead to massive results.

Service

We show up to serve. Whether we’re solving a systems gap or coaching through a leadership block, our goal is simple: make others stronger than we found them.

Model Overview

IIG is built on two integrated models to create a continuous loop of optimization for all three (3) capital legs of the business – Human, Intellectual, and Physical (profitability); ensuring all stakeholders’ objectives are met.

The Hub & Spoke Structure (aka… Core/Satellite)
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‍1. The Hub (Core) is our central IIG team providing elite shared services across all 5 Pillars, eventually encompassing individually aligned and acquired companies providing all necessary services – from marketing, to finance, to technology, etc.
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2. The Spokes are GAP, 5P CCI, or Portfolio companies which tap into the Hub for transformation and growth.
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The Infinity Loop – as it pertains to IIG’s services
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‍‍A self-sustaining cycle:
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1. GAP Analysis Discovers & Evaluates needs
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2. CCI Executes strategy
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3. Growth and profit are Reinvested into the 5 Pillars building both stakeholder value and employee engagement.
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4. Freedom unlocked for the owner
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5. Loop repeats with new initiatives or acquisitions
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Both the Loop and Hub & Spoke scale, improve, and intensify its strength with every engagement, regardless of commitment (GAP, 5P CCI, or Acquisition)

IIG's 5 Pillars of Transformation

The following five dimensions are the greatest pain points and easiest to solve for the specific market IIG focuses on — the small to mid-size business owner. With every engagement we assess and optimize utilizing this framework at the core of our model.

1. Corporate Strategy & Leadership

We develop leadership at every level, instill a shared culture, and build real team alignment. This is where burnout is healed and the future is built.

2. Capital & Finance

We give owners and teams real visibility and strategy around both capital and cash flow, margins, forecasting, and reinvestment decisions.

3. Systems & Infrastructure

We replace chaos with clarity. SOPs, automation, KPI assessment, and clean back office systems that allow for delegation, replication, and scalability.

4. Growth & Demand

We create predictable, high-conversion demand. Marketing, sales, and client experience upgrades to drive sustainable revenue.

5. Innovation & Optimization (AI)

We embed the future. From AI to continuous improvement systems, we equip businesses to evolve and scale in real-time.

The 5 Pillars of Transformation drive our entire engine and act as the architecture behind all GAP, 5P CCI, and Acquisition engagements.

Meet The IIG Team

Kevin Tuttle

Kevin Tuttle – Founding Partner: Kevin Tuttle is a seasoned executive, entrepreneur, and strategist with over 30 years of experience in investment management, business scaling, leadership development, and operational efficiency. As Founder and Principal Architect of Infinity Impact Group (IIG) and Founder of Conqueror Life Leadership Coaching (CL2C), Kevin specializes in acquiring, scaling, and optimizing small to mid-sized businesses by aligning financial intelligence with leadership mastery. A published author and creator of the Cyclical Trend Indicator, he has managed over $200M in assets, participated in $65M in real estate investments, and coached leaders nationwide. Guided by his faith and belief that “business can be the most powerful force for good in the world,” Kevin’s mission is to empower leaders, transform organizations, and create lasting impact for future generations.

R Lynn Melville

R Lynn Melville – Founding Partner: R Lynn Melville is a dynamic growth leader and financial strategist with deep experience in building high-performance teams, robust systems, and sustained profitability. As a former founder of her own successful accounting and tax practice, she brings entrepreneurial rigor and financial acumen to the table. Renee has held executive roles—serving as President and CFO for an investment management organization with over $3B in assets, where she led strategic growth initiatives, optimized operations, and empowered teams to execute with excellence. With a proven ability to scale businesses, ignite human potential, and build infrastructure for long-term success, Renee’s leadership is rooted in accountability, innovation, and results-driven collaboration. Committed to creating enduring impact, she stands out as both a trusted advisor and a growth champion for the organizations she partners with.

Nathanael Farrelly

Nathanael Farrelly – Founding Partner: Nathanael Farrelly is a visionary entrepreneur, investor, and strategist with a proven track record of building and scaling high-impact ventures. As Co-Founder and Managing Partner of Infinity Impact Group (IIG), he draws on real-world operational expertise across healthcare, real estate, and business acquisitions. Best known for founding and growing Revitalized LLC—an at-home infusion nurse company he sold for an 8-figure exit to a $6B+ publicly traded company—Nathanael now focuses on creating systems and ventures that drive scalable impact. Featured on CNBC for his journey from teen dropout to multimillionaire founder, he has advised and invested in healthcare, AI SaaS, real estate development, and consumer products. Guided by his faith, Nathanael’s mission is to empower leaders, multiply impact, and build lasting legacies through purpose-driven growth.

Ready to break free from the day-to-day and build a business that runs without you?

Whether you're scaling, exiting, or just trying to breathe again, we’ll help you build a business that thrives without burning you out.

Start with a GAP Analysis

Our Clients Say It Best

Discover how we’ve helped businesses grow, transform, and succeed.

"IIG helped me refine my leadership mindset, communication, vision, mission, and values of my business—bringing them to life as the foundation for growth and tough decisions."

K.G

Medical Group

“Best money I’ve ever spent. Over the last 18 months I’ve seen huge growth regarding culture, productivity, and teamwork; both for my business and myself.

D. S

CEO, Landscaping Company

"What he’s building with IIG isn’t just business, it’s rooted in purpose. Every conversation we’ve had has sharpened my mindset and elevated me to a higher standard. He’s made clarity feel like leadership… "

W.K.S

Executive Banking

“IIG provides a new perspective and actionable instructions I’ve been able to implement immediately with measurable results. The value I’ve received has far outweighed any investment I’ve made.”

Dr. D.H

Physical Therapy Practice

“Its now hard to imagine the company without your leadership. You've made such a meaningful impact here”

R.M.

Capital Company

“IIG helped orchestrate a strategy to simultaneously improve operations, morale, and the bottom line.”

D.S.

Executive, Trades Company

FAQs

Curious About Something?

What is a GAP Analysis?

The GAP Analysis is our deep-dive diagnostic process. In 30–90 days, we evaluate your leadership, systems, finance, marketing, and innovation. You get a full report with a roadmap to your ideal future state, plus clear next steps.

Who is IIG for?

We work with small to mid-sized business owners generating $600k–$6M in annual revenue. Most of our clients are scaling fast, preparing to exit, or feeling stuck in the day-to-day with no time to lead.

How is IIG different from other consultants?

We don’t just hand you a report and disappear. Our team embeds directly into your business, driving execution across all 5 Pillars of Tranformation. You get real strategy, real systems, and real results — delivered by a fractional executive team.

How much does it cost to work with IIG?

Contact IIG for a customized quote for your GAP and/or Coaching, Consulting, and Implementation package —less than the cost of hiring one mid-level executive, but with many specialists delivering value across your entire company.

How quickly will I see results?

Most clients start noticing meaningful changes — improved clarity, smoother operations, stronger leadership —within the first 30–45 days.

Do you take equity in my business?

No. We focus on building freedom and value on your terms. If you choose to explore an equity partnership, it’s optional and mutually agreed upon.

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We Help Business Owners Reclaim Their Freedom